Live Workshop
Lead Generating LinkedIn Content for Freelance Writers
By Divya Agrawal
Learn my proven system that brought me 115+ leads in 2024. Make prospects curious and excited to work with you while staying authentic and true to your skills.
Wednesday June 25 , 2025
At 09:00 PM IST
Webinar Session has ended now.
What You'll Learn
In this workshop, I'll teach you:
How to think about content
Get your mindset right. Get back into your body and ground yourself.
Pre-requisites to creating content
Get focused on your target client persona. Really listen to them to uncover what they want.
LinkedIn content buckets
We'll go beyond high-level buckets like "Business stories" and "Personal stories" and I'll give you my exact system to create service-focused content. Learn to create content within the boundaries of your buckets, while being creative and flexible.
Content ideas brainstorming
I'll give you a bunch of prompts and we'll spend some time individually brainstorming content ideas for our businesses. You'll enjoy this!
Actually writing the posts
From the hook to the meat/potato of your post, let's get to doing what we do best- writing!
Do you know what tone of content works best on LinkedIn? You'll be surprised to find out!
Content scheduling and planning
My top tips on how to create monthly/weekly content themes and schedule your content a month in advance- with a simple Excel sheet content calendar and LinkedIn's native scheduler.
Build your sustainable posting plan
3 questions to help you arrive at your ideal posting consistency.
A word about the LinkedIn algorithm
Is it helping you or hindering you?
LinkedIn carousels- what, why, how
Carousels can help you stand out on LinkedIn. Learn how to effectively use them in your content strategy.
Q&A
I'll answer any questions you have at the end of the session.
Bonus resources
1. Downloadable PDF workbook to guide you along the roadmap to create LI posts now and in the future while sticking to the basic principles of writing on LinkedIn.
2. LinkedIn content bank with 120+ posts across 19 categories to draw inspiration from on-demand.
3. LinkedIn Hooks library with 100+ templates.
4. The document I use while teaching so you'll have everything when you want to come back to it. And, you don't have to make notes while I teach.
5. Unlimited and lifetime access to the workshop's recording.
6. Additional reading material to improve your content and presence on LinkedIn.
What Workshop Participants Are Saying...
✨Divya is a LinkedIn marketing genius!✨
Promoting your business on LinkedIn doesn't have to be time-consuming or complicated if you follow her training.
She has perfected a strategy that results in many inbound leads.
Does it require some planning? Yes. Does it also require some effort? Of course.
But it's so worth it when it reduces the amount of outbound marketing you have to do and it increases your bottom line.
Cyrus Vanover
Freelance finance and real estate writer
✨Divya's LinkedIn training workshop is WOW!✨
Value-packed with a clear, actionable strategy, lots of inspo examples, and great idea-generating prompts for creating content.
I left knowing exactly what I need to do next, with a ton of ideas, and I now feel empowered rather than overwhelmed.
Thank you, Divya!
Laura L. MacPherson
Content consultant and writer for B2B SaaS brands
✨Divya's 'Lead Generating LinkedIn Posts' workshop is one of the most insightful and value-packed workshops I ever attended.✨
I've recently started being regular on LinkedIn, but without a specific strategy, my posts lack clear focus or intent.
She broke down her LinkedIn strategy to show what works and, importantly, how we can make it work for us.
She gave us a tonne of resources to work with. I don't think I'll ever run out of ideas to post on LinkedIn.
And I know exactly how to build a focused LinkedIn posting strategy to attract my target prospects.
This was way more value for money than many LinkedIn courses/workshops out there. I highly recommend it.
Thank you so much, Divya.
Kasturi Patra
Freelance writer for e-commerce, SaaS, Martech
✨Nothing I tried seemed to move the needle.✨
After years of using LinkedIn and thinking I could navigate its ever-changing algorithm, I realized I'd hit a wall.
I decided to take Divya's workshop and am very glad that I did.
Not only is she a wonderful speaker who presents in a clear, concise, and methodological way, but the bonus resources she provides help jumpstart your efforts.
I highly recommend anyone looking for new ways to engage using LinkedIn consider Divya's course.
Frieda Wiley
Freelance medical writer
✨I really enjoyed the LinkedIn workshop.✨
Divya has such a unique way of looking at LinkedIn lead gen — it just makes so much sense and isn't the typical templated approach that can sometimes seem repetitive or cringe.
I came away with so many ideas that I can use right away.
If you want more leads from your LinkedIn posting strategy, I highly recommend Divya!
Leanne Regalla
B2B freelance marketing writer and content strategist
This Workshop Is For You If You Agree With Any of These...
- I don't know where to start with posting on LinkedIn.
- I have little to no experience in my industry. I'm just figuring stuff out. I have literally no clue what to post about.
- Being busy with client work is when I forget to do LinkedIn marketing and then I suffer for it later.
- I posted consistently last year but my content was all over the place with no clear strategy. I don't want to do that anymore.
- It's hard for me to not focus on the vanity metrics. I obsess over likes, comments, followers, etc.
- I don't do well with rigid structures. I rebel against them. I need a translucent structure to LI marketing which is also spacious enough for creativity and flexibility.
- I'm investing in a new branding and working on my positioning. I need to uplevel my LI content now.
- I'm consumed by the noise on LinkedIn too much to create original content that uniquely mine.
- Many freelance writers talk about the same stuff on LinkedIn, like their process of writing a blog post. And my process is the same. So what's the point of repeating what others are already posting?
- I see other writers post on LinkedIn consistently when I can't come up with even ONE idea for a post.
- I am stuck in a loop of posting randomly, then not seeing results, and then abandoning my LI marketing altogether.
- My usual lead gen methods aren't working right now, so I'm looking to experiment with my marketing and I know writers find clients on LinkedIn, so I'm ready to try this out.
✨She helped me create a clear plan for long-term success.✨
LinkedIn is a noisy place, and it can be challenging to get in front of the right audience.
Divya's workshop helped me fine-tune my LinkedIn strategy so that I can contribute content that speaks directly to my ideal clients and isn't just more noise on the platform.
Divya shared her wealth of knowledge and provided incredible resources for workshop participants to continue learning and implementing the strategies she has worked hard to develop and refine over her years as a successful freelancer.
I highly recommend Divya's workshop to anyone who is ready to create a tailored, results-oriented content strategy for LinkedIn.
Amy Carpenter-Driscoll
Freelance agriculture and technology content marketing writer
✨I was awed.✨
I took Divya's course Lead Generating LinkedIn Content for Freelance Writers and was awed. Divya is a pro at assembling information and presenting it in a way that is easy to understand.
She always has valuable insights on how to generate business.
I recommend working with her if you get the chance.
Celeste Ward Altus
Senior B2B retail, finance, and e-commerce writer
✨I've already begun posting on LinkedIn more.✨
I participated in Divya’s workshop and found it helpful. She presented actionable tips that inspired me to use LI more for my freelance writing business.
Her insights on what to post and how to come up with ideas got my head spinning in a good way. I’ve already begun posting on LI more.
Hi, I'm Divya Agrawal!
I'm a LinkedIn Lead Gen Coach for freelance writers and copywriters who want to find their ideal clients on LinkedIn consistently through inbound and outbound marketing that's sustainable to execute on a bad day, authentic and true to you, and never icky!
Over the last 6 years, I've coached 100+ freelance writers on LinkedIn marketing and lead gen through paid consultations and workshops.
Through my free content on LinkedIn, guest article contributions, and podcast appearances, I've reached 50,000+ freelance writers with my strategies to find clients on LinkedIn.
My primary intention with this workshop is to share EVERYTHING I know about creating content on LinkedIn in a structured and actionable format.
Not just any content- content that drives leads to your business. Content less generic than the typical 5 AM productivity post. Posts that talk about your services so that you get leads from your LI content and not just likes and comments.
In short, content that only YOU can create. Because it's coming from your experiences, expertise and knowledge.
My secondary intention with the workshop is to put my fancy mic on the desk again!
I'll see you there. :)
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FREQUENTLY ASKED QUESTIONS
I don't have LinkedIn Premium. Is that necessary to make the most out of this session?
Absolutely not. Most of the writers who consult me about their LI content don't have Premium and still find inbound leads by posting consistently. Also, Premium doesn't limit what you can do with content.
I don't have a lot of numbers, proof, and case studies for my services. I only have testimonials.
Rarely do freelance writers have numbers and stats to show. (That's why we are jealous of SEOs). Testimonials are more than enough. What I'm teaching in this workshop is how to repeatedly talk about your services without sounding like a broken record. And to also create content in a flow with a systematic process because writing on LinkedIn is NOT your full-time job.
Should I sign up if I can't be there live?
That's your call. If you feel like you need to be there live to get the most out of the workshop, then sit this one out and let me know so I'll add you to the waiting list for when I do this again (next quarter). However, just FYI, you miss NOTHING by using the workshop recording and bonus materials later on your own time. You can study the recording and then email/DM me if you have any follow-up questions. I'll respond with voice notes and Loom. :)
I don't know if I'm ready to commit to posting on LinkedIn. Should I register?
I'd say don't. Because posting on LinkedIn is a commitment. And it's okay for it to not be a priority during certain phases in your business. So, let me know and I'll add you to the waiting list for next time when you're more prepared to work on what you learn.
I primarily focus on outbound. I don't know if I need to start posting.
Honestly, I think posting content on LinkedIn helps outbound marketing, too. Let's say you reach out to a prospect on LinkedIn and they connect with you but aren't ready to hire you (which is a majority of cold prospects). Since they connected with you, they'll see your content and understand more about what you do, how you approach each service, processes you follow, etc. We believe that inbound and outbound efforts exist in their own bubbles, but they don't.
